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KOZEL. MIXED BEER EFFECT
KOZEL. MIXED BEER EFFECT
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О проекте

In order to demonstrate new way of drinking (mixing lager with porter) vividly in OOH, we used diplopia (double vision) effect which could be easily achieved just by crossing your eyes. The layout is based on symmetrically placed two Kozel beer cups on both sides – lager & porter, as well as the headline: «try it mixed». When people’re crossing eyes, two beer cups start moving towards each other and consequently meet at one point – one cup over lapses another and consequently the third “mixed cup” becomes noticeable between them.

This way people are not just informed through OOH about new mixed way of drinking beer, but could immediately feel it’s “hopping” effect.

About project

In order to demonstrate new way of drinking (mixing lager with porter) vividly in OOH, we used diplopia (double vision) effect which could be easily achieved just by crossing your eyes. The layout is based on symmetrically placed two Kozel beer cups on both sides – lager & porter, as well as the headline: «try it mixed». When people’re crossing eyes, two beer cups start moving towards each other and consequently meet at one point – one cup over lapses another and consequently the third “mixed cup” becomes noticeable between them.

This way people are not just informed through OOH about new mixed way of drinking beer, but could immediately feel it’s “hopping” effect.