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SNICKERS WTF AWARDS
SNICKERS WTF AWARDS
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О проекте

SNICKERS KNOWS “WHEN YOU’RE HUNGRY – YOU FAIL”. NO SURPRISE – GAMERS FAIL A LOT.  MOREOVER, THEY SHARE THEIR FAILS ONLINE AND GET MILLIONS OF VIEWS.

SNICKERS GRABBED THIS DELICIOUS OPPORTUNITY TO ACTIVATE “YOU’RE NOT YOU WHEN YOU’RE HUNGRY”TO SUCH A HUGE, MOTIVATED COMMUNITY. WE LAUNCHED SNICKERS ‘WHAT THE FAIL’ AWARDS - THE FIRST EVER AWARD FOR HUNGRY GAMERS!

MECHANICS:

•    POST VIDEOS OF YOUR EPIC FAILS ON YOUTUBE OR VK.RU PROFILE USING #WHATTHEFAIL

•    GET “LIKES”

•    WIN AWARDS!

THE CONTEST FINAL WAS THE LIVE STREAM MUTICHANNEL AWARD CEREMONY.

THE CAMPAIGN GOT OVER 13 MILLION VIEWS AND INSPIRED 50 HOURS OF USER GENERATED CONTENT.

https://www.igromania.ru/konkurs/snickers/home/

About project

SNICKERS KNOWS “WHEN YOU’RE HUNGRY – YOU FAIL”. NO SURPRISE – GAMERS FAIL A LOT. MOREOVER, THEY SHARE THEIR FAILS ONLINE AND GET MILLIONS OF VIEWS.

SNICKERS GRABBED THIS DELICIOUS OPPORTUNITY TO ACTIVATE “YOU’RE NOT YOU WHEN YOU’RE HUNGRY”TO SUCH A HUGE, MOTIVATED COMMUNITY. WE LAUNCHED SNICKERS ‘WHAT THE FAIL’ AWARDS - THE FIRST EVER AWARD FOR HUNGRY GAMERS!

MECHANICS:

• POST VIDEOS OF YOUR EPIC FAILS ON YOUTUBE OR VK.RU PROFILE USING #WHATTHEFAIL

• GET “LIKES”

• WIN AWARDS!

THE CONTEST FINAL WAS THE LIVE STREAM MUTICHANNEL AWARD CEREMONY.

THE CAMPAIGN GOT OVER 13 MILLION VIEWS AND INSPIRED 50 HOURS OF USER GENERATED CONTENT.