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RIBBONIZATION
RIBBONIZATION
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О проекте

HIGH SCHOOL GRADUATION IS THE MOST MEMORABLE EVENT FOR RUSSIAN PUPILS. BUT THERE IS ONE THING THAT SPOILS EVERY STUDENT’S LOOK – THE TRADITIONAL OLD-SCHOOL RIBBON THAT MAKES EVERYONE LOOK THE SAME. THEREFORE, WE CREATED THE IDEA «YOU’RE NOT YOU WHEN YOU BLEND IN».

WE DEVELOPED AND DISTRIBUTED EYE-CATCHING RIBBONS BASED ON INTERNET MEMES AND SLANG. GRADUATES COULD CHOOSE WHAT MATCHES THEIR PERSONALITY BEST.

MECHANICS:

•    SHARE THE RIBBON YOU LIKE

•    USE  #SNICKERSGRADUATION2017

•    RECEIVE A SNICKERS RIBBON

AS A RESULT 6000 GRADUATES SWAPED THEIR BORING RIBBONS FOR BRANDED ONES AND WORE THEM ALL NIGHT DURING MASSIVE GRADUATION PARTIES BECOMING WALKING OOH ADS.

HTTPS://VK.COM/SNICKERS_RUSSIA?W=PAGE-1862295_54791461

About project

HIGH SCHOOL GRADUATION IS THE MOST MEMORABLE EVENT FOR RUSSIAN PUPILS. BUT THERE IS ONE THING THAT SPOILS EVERY STUDENT’S LOOK – THE TRADITIONAL OLD-SCHOOL RIBBON THAT MAKES EVERYONE LOOK THE SAME. THEREFORE, WE CREATED THE IDEA «YOU’RE NOT YOU WHEN YOU BLEND IN».

WE DEVELOPED AND DISTRIBUTED EYE-CATCHING RIBBONS BASED ON INTERNET MEMES AND SLANG. GRADUATES COULD CHOOSE WHAT MATCHES THEIR PERSONALITY BEST.

MECHANICS:

• SHARE THE RIBBON YOU LIKE

• USE #SNICKERSGRADUATION2017

• RECEIVE A SNICKERS RIBBON

AS A RESULT 6000 GRADUATES SWAPED THEIR BORING RIBBONS FOR BRANDED ONES AND WORE THEM ALL NIGHT DURING MASSIVE GRADUATION PARTIES BECOMING WALKING OOH ADS.